Controversial advertising: Good idea? Bad idea?
There's no argument that the attached ad has gone viral. The question I ask is simply, do you think this particular ad is a good idea? In this generation we rush, unrestrained, into the pursuit of "attention". But does attention--even worldwide attention--accomplish...
Value: What makes toast worth $4?
There are multiple reasons for this latest San Francisco craze. "Tip of the hipster spear" is one; the large amount of money floating around Silicon Valley, is another. But, in an interesting article, linked below, the origin of this is traced to a single individual....
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