Controversial advertising: Good idea? Bad idea?

by | Feb 18, 2014 | Marketing

There’s no argument that the attached ad has gone viral. The question I ask is simply, do you think this particular ad is a good idea? In this generation we rush, unrestrained, into the pursuit of “attention”. But does attention–even worldwide attention–accomplish your sales goals?

I have my own strong feelings, but would like to hear yours.

Shortly, we’ll be beginning our series and clinic on marketing, and you’ll be able to discuss this in much more detail — from a position of understanding of markets and market behavior.

 

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