There is genius in this link. And on some level, I had already begun to suspect this. Why is it that, as relaxation of choice, I will enjoy sitting and watching a movie–even if it’s for the fourth time? It’s the enjoyment of story. We are drawn to it. In the links below, Nancy Duarte discusses the value of storytelling in conveying the culture of business. More than any other facet of how we communicate our business goals, history, and direction, this one is compelling.

The first link gives some overview, and the second gives some description at TED — including some of the mechanics of the process. If you’re in business, you will benefit from these links.

http://www.linkedin.com/today/post/article/20131001194940-172811-strengthen-and-sustain-culture-with-storytelling

http://www.duarte.com/blog/nancys-talk-from-tedxeast-you-can-change-the-world/