One of the most helpful tools a webmaster seeks is, how many people come to your site; from where, how they found you, and what keywords they typed in to find you. All these things enable you to know how to produce your page for maximal effect: knowing your audience, and tweaking your content to better appeal to them.
Google has a division that will monitor all website usage, Google Analytics. It’s incredibly powerful for any website owner as you can see data such as who is visiting your sites, which pages they are favoring (and not), and which keywords they are using to get there. It’s a simple code that you obtain from Google, then implement onto your website page. If you’re a bit tech-savvy, you can easily set this up on your own and simply provide us with the given API key. If you’d like us to set this up for you, both at Google, and on the site, that’s what this option is for.